Public Relations Degree

The public relations program at Alderson Broaddus College prepares students for careers as a promotions assistant, public relations specialist, and public relations manager. The program focuses on theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public. Program course include: public relations theory, principles of advertising, message design, image management, special event management, media relations, community relations, public affairs, and internal communications. Get more details below including other Washington colleges that offer public relations degrees.

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Alderson Broaddus College

Also known as Alderson-Broaddus College

South 16th Ave. & Nob Hill Blvd., Yakima, WA

About
Alderson-Broaddus College, a private four year institution located in Philippi, West Virginia, was established in 1932 through the merger of two institutions. The older of the two schools, Broaddus College, was founded in 1871 and named after a highly respected civil war Baptist minister.  The second school, Alderson Academy and Junior College, was founded by Emma Alderson in 1901, which grew in scope and offerings prior to the merger of the two schools. Both schools brought with them a Christian Baptist tradition which continues to this day. The school is the only institution in West Virginia to be included in the US News and World Report's list for “Great Schools, Great Prices” and 22nd on the list for America's Best Schools.

Academics
Alderson-Broaddus College offers degrees in variety of subjects through a liberal art curriculum. The school is known for its quality of education at an affordable price, rooted in the Baptist tradition. The school also provides a number of programs related to health, as well as a large selection of minors to help augment one's education. Alderson-Broaddus College is one of the finest institutions in West Virginia, and among the best in the southern region, with programs updated and reviewed regularly to ensure quality and relevance.

Programs offered include:
Communications
Accounting
Criminal Justice
Psychology
Nursing

Admissions and Financial Aid
Students interested in enrollment at Alderson-Broaddus College may complete the online application in order to begin the process. Students must also provide standardized test scores and transcripts, which will be reviewed prior to a final decision regarding admissions.

Financial aid is available in the form loans, grants, work study programs and scholarships. Individuals in need of financial aid must complete the Free Application for Federal Student Aid (FAFSA) which will be used to determine need, eligibility and awards.

Students Enrolled in the Public Relations Program

Get more details below regarding enrollment, academics, and school demographics. Alderson Broaddus College offers a bachelor's degree program in public relations.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Career Outlook & Projections ()

According to the BLS, advertising and promotions managers employment is expected to grow at a rate of 4.7% from 2014 to 2024

Public Relations and Fundraising Managers

Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Career Outlook & Projections ()

According to the BLS, public relations and fundraising managers employment is expected to grow at a rate of 7.1% from 2014 to 2024

Communications Teachers, Postsecondary

Description

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).