Advertising and Marketing Degree

The advertising and marketing program at Alfred University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Alfred University

47 New Scotland Ave, Albany, NY

Alfred University provides a variety of program options for students to guide them in their growth and development. The school is located in Alfred, New York and operated as a private institution. Alfred University has a yearly student enrollment of about 2,300.

Here is a list of some of the popular programs Alfred University offers:

• Visual And Performing Arts
• Education
• Psychology
• Engineering
• Business And Marketing Studies

Students applying for admission are most often required to submit an application, school records, standardized test scores and any requested application essays, which will then be reviewed by admissions officials. Students may take either the ACT or SAT scores to be considered for admissions to this school. A score between 980 - 1180 on the SAT, or 21 - 26 for the ACT is usually submitted among admitted students. This school has an acceptance rate of 72% of which only 26% decided to enroll. More information regarding admissions can be found at alfred.edu.

The cost of undergraduate tuition is approximately $30,000 per year. Tuition prices may change for any number of reasons, and that is why students should visit the school's net price calculator to identify their personalized cost estimate of attendance. The price of on-campus housing is about $6,500 annually. Some students at this school may be eligible for financial aid, which is generally offered as scholarships, grants, and loans.

The Alfred University Saxons participate in a number of intercollegiate athletic programs, within the NCAA. Athletic programs that are available include:

• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Football (NCAA Division III)
• Lacrosse (NCAA Division III)

Students who wish to see more about this school can check out their website at http://www.alfred.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Alfred University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Albany-Schenectady-Troy, NY
  • Total Employment: 310
  • Average Hourly Rate: $76.15
  • Average Annual Salary: $158390

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).