Advertising and Marketing Degree

The advertising and marketing program at Alma College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

Alma College

24567 Northwestern Hwy Ste 200, Southfield, MI

Alma College is a liberal arts college that offers an undergraduate education and helps students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Alma, MI, which is a predominantly rural area. The school maintains a Presbyterian Church affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Alma College has an annual student enrollment of approximately 1,400.

Students can pick from several areas of study, including:

• Business And Marketing Studies
• Biological And Biomedical Sciences
• Recreation And Fitness Studies
• History

Students applying for admission are generally asked to submit an application, school records, standardized test scores and any requested letters of recommendations, which will then be reviewed by admissions staff. A SAT or ACT exam may be required prior to applying, with scores between 1472 - 1960 for the SAT exam and in a range of 22 - 27 on the ACT is typical among students accepted to this school. An estimated 70% of all applicant were accepted at this school, with 28% of those admitted choosing to attend. More information on admissions can be found here.

The cost of undergraduate tuition is around $32,000, but may change yearly. Students are encouraged to visit the school's price of attendance calculator to better understand their cost of attendance. Housing is available on-campus for students. The annual cost of housing is about $4,900. Some students at Alma College may qualify for financial aid, which is typically offered as grants or student loans.

The mascot for Alma College is the "Scots", and they participate in intercollegiate athletic programs through the oversight and organization of the NCAA. Athletic programs offered include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)

Contact information, tuition information, areas of study, and more can be accessed on school's website at http://www.alma.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Alma College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Detroit-Dearborn-Livonia, MI Metropolitan Division
  • Total Employment: 920
  • Average Hourly Rate: $71.40
  • Average Annual Salary: $148500

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).