Advertising and Marketing Degree

The advertising and marketing program at Alvernia University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Alvernia University

1528 Valley View Blvd., Altoona, PA

Alvernia University is a nonprofit private institution that has a large selection of programs available for students to choose from. The school is located in Reading, Pennsylvania, in a predominantly urban area. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's vision. Over 2,900 students enroll at Alvernia University yearly.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Business And Marketing Studies
• Education
• Security And Protective Services
• Communications And Journalism
• Liberal Arts And Sciences

The admissions process begins with the submission of an application, transcripts, and standardized test scores, which are then evaluated by the admissions office. An ACT or SAT exam is required prior to applying, with scores between 1295 to 1600 on the SAT and within the range of 18 to 23 for the ACT exam is common among students admitted to this school. Alvernia University admits approximately 80 percent of students applying yearly. Of those students admitted, about 28 percent enrolled. More information regarding admissions can be found here.

The cost of tuition is close to $29,000, but may change each year. Students are encouraged to visit the school's price of attendance calculator to better estimate their cost of attending Alvernia University. Housing may be available for students that would like to live on-campus for a cost of $5,300 each year. Students at this school may be eligible for aid which is usually scholarships, grants, and loans.

Alvernia University offers a variety of athletic programs overseen by the NCAA. Available sports offered may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Field Hockey (NCAA Division III)
• Golf (NCAA Division III)

To see a full list of areas of study, enrollment information, admissions information, and more, please visit the school's website at http://www.alvernia.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Alvernia University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).