Advertising and Marketing Degree

The advertising and marketing program at American University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Delaware colleges that offer advertising and marketing degrees.

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American University

320 Dupont Hwy, New Castle, DE

American University is a nonprofit private institution located in Washington, District Of Columbia and provides a large number of degree programs for students. The United Methodist affiliation of this school is an important part of the history, education and curriculum that defines the school. Enrollment at AU exceeds 13,000 per year.

A list of some of the more popular programs offered are:

• Legal Professions And Studies
• Social Sciences
• Business And Marketing Studies
• Education

Students applying for admission are most often asked to submit an application, school records, test scores and any requested letters of recommendations, which will then be reviewed by the admissions staff. Most common test scores among applicants admitted to AU are between 26 - 30 on the ACT, or 1750 - 2050 for the SAT exam. 42% of those students that apply are accepted to American University, of which 20% choose to attend. More information regarding admissions can be found at american.edu.

The cost of tuition is close to $42,000 for the year. Tuition prices may change for any number of reasons, and as such students should use the school's price of attendance calculator to understand their personalized cost estimate of attendance. The cost of on-campus housing is estimated to be $10,000 for the year. Students at this school may be eligible for aid which is generally scholarships, grants, and loans.

Athletic programs are available at American University through the NCAA, allowing students to participate in intercollegiate athletics. Sports available may include:

• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)
• Field Hockey (NCAA Division I-AAA)
• Lacrosse (NCAA Division I-AAA)

To see a full list of academic programs offered, enrollment information, admissions information, and more, please visit the school's website at http://www.american.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. American University offers a master's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 700
  • Average Hourly Rate: $63.29
  • Average Annual Salary: $131650
• Philadelphia, PA Metropolitan Division
  • Total Employment: 970
  • Average Hourly Rate: $77.58
  • Average Annual Salary: $161360
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 770
  • Average Hourly Rate: $75.53
  • Average Annual Salary: $157100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).