Public Relations Degree

The public relations program at American University prepares students for careers as a promotions assistant, public relations specialist, and public relations manager. The program focuses on theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public. Program course include: public relations theory, principles of advertising, message design, image management, special event management, media relations, community relations, public affairs, and internal communications. Get more details below including other Delaware colleges that offer public relations degrees.

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American University

320 Dupont Hwy, New Castle, DE

American University is a nonprofit private institution located in Washington, District Of Columbia and provides a large number of degree programs for students. The United Methodist affiliation of this school is an important part of the history, education and curriculum that defines the school. Enrollment at AU exceeds 13,000 per year.

A list of some of the more popular programs offered are:

• Legal Professions And Studies
• Social Sciences
• Business And Marketing Studies
• Education

Students applying for admission are most often asked to submit an application, school records, test scores and any requested letters of recommendations, which will then be reviewed by the admissions staff. Most common test scores among applicants admitted to AU are between 26 - 30 on the ACT, or 1750 - 2050 for the SAT exam. 42% of those students that apply are accepted to American University, of which 20% choose to attend. More information regarding admissions can be found at american.edu.

The cost of tuition is close to $42,000 for the year. Tuition prices may change for any number of reasons, and as such students should use the school's price of attendance calculator to understand their personalized cost estimate of attendance. The cost of on-campus housing is estimated to be $10,000 for the year. Students at this school may be eligible for aid which is generally scholarships, grants, and loans.

Athletic programs are available at American University through the NCAA, allowing students to participate in intercollegiate athletics. Sports available may include:

• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)
• Field Hockey (NCAA Division I-AAA)
• Lacrosse (NCAA Division I-AAA)

To see a full list of academic programs offered, enrollment information, admissions information, and more, please visit the school's website at http://www.american.edu.

Students Enrolled in the Public Relations Program

Get more details below regarding enrollment, academics, and school demographics. American University offers a bachelor's degree program in public relations.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Career Outlook & Projections ()

According to the BLS, advertising and promotions managers employment is expected to grow at a rate of 4.7% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 80
  • Average Hourly Rate: $50.65
  • Average Annual Salary: $105360
• Philadelphia, PA Metropolitan Division
  • Total Employment: 130
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 70
  • Average Hourly Rate: $71.35
  • Average Annual Salary: $148410

Public Relations and Fundraising Managers

Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Career Outlook & Projections ()

According to the BLS, public relations and fundraising managers employment is expected to grow at a rate of 7.1% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $56.30
  • Average Annual Salary: $117110
• Philadelphia, PA Metropolitan Division
  • Total Employment: 450
  • Average Hourly Rate: $63.42
  • Average Annual Salary: $131920
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 170
  • Average Hourly Rate: $69.18
  • Average Annual Salary: $143900

Communications Teachers, Postsecondary

Description

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).