Advertising and Marketing Degree

The advertising and marketing program at Anderson University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other South Carolina colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Anderson University (AU)

1530 Harden Street, Columbia, SC

Anderson University is a nonprofit private institution located in Anderson, SC and provides a large number of degree programs for students. The school's Baptist affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Anderson University has an annual student enrollment of approximately two thousand.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Education
• Psychology
• Communications And Journalism
• Security And Protective Services

The admissions process starts with the submission of an application, transcripts, records, and standardized test scores, which are then reviewed by the admissions office. The majority of students accepted to this school have an SAT score in a range of 1400 to 1740, or an ACT composite score within the range of 20 to 25. 73% of those students that apply are admitted to this school, of which 34% choose to attend. More information from the admissions office can be found here.

The cost of undergraduate tuition is close to $23,000, but may change per year. Students are encouraged to use the school's price of attendance calculator to better understand their cost of attending this school. The price of on-campus housing is approximately $4,300 per year. Students enrolled at Anderson University may be eligible for aid which is usually scholarships, grants, and loans.

Athletic programs are available at Anderson University through the NCAA, allowing students to compete in intercollegiate athletics. Athletic programs offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)
• Soccer (NCAA Division II)
• Softball (NCAA Division II)

Students who would like to learn more about this school can take a look at their website at http://www.andersonuniversity.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Anderson University has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Columbia, SC
  • Total Employment: 260
  • Average Hourly Rate: $52.67
  • Average Annual Salary: $109550

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).