Advertising and Marketing Degree

The advertising and marketing program at Anderson University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Indiana colleges that offer advertising and marketing degrees.

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Anderson University

9601 S. Union Road, Donaldson, IN

Anderson University is a nonprofit private institution located in Anderson, IN and provides a large number of educational opportunities for students. The school maintains a Church of God affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at Anderson University exceeds 2,600 yearly.

Students may choose from a few areas of study, including:

• Business And Marketing Studies
• Communications And Journalism
• Education
• Psychology

To be considered for admissions, you may be asked to fill out an application, provide letters of recommendations, and submit high school records and test scores, which are then studied by the admissions office. Students may take either the ACT or SAT scores to be considered for admissions at Anderson University. A score in a range of 910 to 1150 on the SAT, or 20 to 25 for the ACT is usually submitted among admitted students. 56% of students that apply are accepted to this school, of which 29% choose to enroll. More information regarding admissions can be found here.

Tuition is approximately $27,000 per year, though it may change based on any number of circumstances. Students should visit the school's net price calculator to determine cost. Student housing is available on-campus for students. The annual cost of housing is about $6,000. Students at Anderson University may qualify for aid which is typically scholarships, grants, and loans.

The Anderson University Ravens participate in several athletic programs, with competitions managed and overseen by the NCAA. Athletic programs offered include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)

Contact information, academics information, programs offered, and much more may be accessed on school's website at http://www.anderson.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Anderson University has offered the following program levels for students:

• Bachelor's Degree
• Doctorate Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).