Advertising and Marketing Degree

The advertising and marketing program at Anna Maria College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Anna Maria College

50 Sunset Lane, Paxton, MA

Anna Maria College is a nonprofit private school that has a large number of majors available for students to choose from. The school is located in Paxton, Massachusetts, in a predominantly rural area. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Nearly a thousand students enroll at Anna Maria College yearly.

Areas of study available at Anna Maria College include but are not limited to:

• Security And Protective Services
• Business And Marketing Studies
• Public Administration And Social Services
• Health And Clinical Professions
• Psychology

Students applying for admission are required to submit an application, transcripts, test scores and any requested application essays, which will then be reviewed by the admissions office. An ACT or SAT exam may be required prior to applying, with scores in a range of 1210 - 1470 on the SAT and in a range of 16 - 22 for the ACT exam is common among students accepted to this school. Approximately 60% of all students that applied were accepted at this school, with 15% of those accepted choosing to attend. More information on admissions can be found at annamaria.edu or by completing the form on this page.

The cost of tuition is close to $33,000, but may change from year to year. Students are encouraged to use the school's price of attendance calculator to better estimate their cost of attending this school. Students enrolled at Anna Maria College may be eligible for aid which is generally scholarships, grants, and loans.

The mascot for Anna Maria College is the "AMCats", and they participate in intercollegiate athletics through the NCAA. Athletic programs offered include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

Students who wish to get more about this school may visit their website at annamaria.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).