Advertising and Marketing Degree

The advertising and marketing program at Arcadia University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Arcadia University

Also known as Beaver College

1 Campus Drive, Monaca, PA

Arcadia University is a nonprofit private institution located in Glenside, Pennsylvania and provides a large number of degree programs for students. The Presbyterian Church affiliation of this school is an important part of the history, education and vision that defines the school. Over 4,000 students enroll at Beaver College annually.

Areas of study available at Arcadia University include:

• Health And Clinical Professions
• Education
• Biological And Biomedical Sciences
• Psychology
• Business And Marketing Studies

Students applying for admission are most often asked to submit an application, transcripts, records, test scores and any requested letters of recommendations, which will then be reviewed by the admissions staff. The majority of students accepted to Beaver College have an SAT score within the range of 1020 to 1200, or an ACT score between 22 to 27. An estimated 50 percent of all students that applied were accepted at Beaver College, with 12 percent of those admitted choosing to enroll. More information on admissions can be found here.

The cost of undergraduate tuition is around $38,000, but may change per year. Students are encouraged to use the school's price of attendance calculator to better understand their cost of attendance. The cost of on-campus housing is estimated to be $9,100 annually. Some students at Beaver College may qualify for financial aid, which is generally offered as scholarships, grants, and loans.

The Beaver College "Scarlet Knights" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs offered include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

Contact information, admission forms, areas of study offered, and more can be accessed on school's website at http://www.arcadia.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Arcadia University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Pittsburgh, PA
  • Total Employment: 1
  • Average Hourly Rate: $69.88
  • Average Annual Salary: $145350

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).