Advertising and Marketing Degree

The advertising and marketing program at Augsburg College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Augsburg College (ARCC)

11200 Mississippi Blvd NW, Coon Rapids, MN

Augsburg College is a nonprofit private school that has many majors available for students to choose from. The school is located in Minneapolis, MN, in a predominantly urban area. The school maintains an Evangelical Lutheran Church affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Over 4,100 students enroll at Augsburg College per year.

Here is a list of some of the popular programs Augsburg College offers:

• Business And Marketing Studies
• Health And Clinical Professions
• Public Administration And Social Services
• Education

To be considered for admissions, applicants may be asked to complete an application, write a personal statement, and submit test scores or other school records, which are then evaluated by admissions staff. Either the SAT or ACT exam must be taken in order to apply to Augsburg College. Scores within the range of 20 - 25 on the ACT or 946 - 1231 on the SAT are needed to greatly increase the chance of acceptance. This school has an acceptance rate of about 51 percent of which only 31 percent chose to attend. More information regarding admissions can be found at augsburg.edu.

The cost of undergraduate tuition is nearly $33,000 per year. Tuition prices may change for any number of reasons, and therefore students should use the school's tuition calculator to get a better idea of their costs. Housing may be available for those that would like to live on-campus for around a cost of $4,500 per year. Students at this school may be eligible for aid which is usually grants and loans.

The Augsburg College Auggies participate in a number of athletic programs, with competitions managed and overseen by the NCAA. Athletic programs offered include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Football (NCAA Division III)

Students may visit the school's http://www.augsburg.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Augsburg College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Minneapolis-St. Paul-Bloomington, MN-WI
  • Total Employment: 6
  • Average Hourly Rate: $66.76
  • Average Annual Salary: $138850

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).