Advertising and Marketing Degree

The advertising and marketing program at Averett University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Virginia colleges that offer advertising and marketing degrees.

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Averett University (AU)

5700 Southern Blvd Ste 100, Virginia Beach, VA

AU provides a variety of degree programs for students to aid them in their growth and development. The school is located in Danville, VA and operated as a private institution. The school's limited space in terms of enrollment, about 900 students, allows students to have a more hands on education due to the number of students per class and easier access to faculty.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Security And Protective Services
• Computer And Information Sciences
• Agriculture Operations
• Liberal Arts And Sciences

Students applying for admission are usually asked to submit an application, school records, test scores and any requested personal statements, which will then be reviewed by the school. A SAT or ACT exam is required prior to applying, with scores in a range of 830 - 1050 for the SAT exam and within the range of 17 - 23 for the ACT exam is common among students accepted to AU.  Approximately 54% of students that apply are accepted to this school, of which 20 percent choose to enroll.  For additional information from the admissions office, you can simply request information via this page.

Undergraduate tuition is approximately $27,000 per year, though it may change based on different types of circumstances. Students should visit the school's tuition calculator to find what your personalized cost of attendance would be. Student housing is available on-campus for students. The yearly cost of housing is around $6,100. Financial aid may be offered to students that meet the required requirements by way of grants or student loans.

Averett University offers a variety of athletic programs overseen by the NCAA. Athletic programs that are available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)
• Soccer (NCAA Division III)

To see a full list of areas of study, enrollment information, financial aid details, and more, please visit the school's website at averett.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. AU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Virginia Beach-Norfolk-Newport News, VA-NC
  • Total Employment: 370
  • Average Hourly Rate: $57.59
  • Average Annual Salary: $119790

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).