Advertising and Marketing Degree

The advertising and marketing program at Baldwin – Wallace College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Baldwin – Wallace College

Also known as Baldwin Wallace

2600 6th St SW, Canton, OH

Baldwin - Wallace College, a nonprofit private institution, offers an assortment of educational opportunities, allowing students to choose which major is right for them. Located in Berea, OH, the school resides in a suburban setting for students to study in. The school maintains a United Methodist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately 4,300 students enroll at B-W yearly.

Areas of study offered at B-W include:

• Business And Marketing Studies
• Psychology
• Recreation And Fitness Studies
• Education
• Biological And Biomedical Sciences

Students applying for admission are usually required to submit an application, transcripts, records, test scores and any requested personal statements, which will then be reviewed by admissions staff. Very common test scores among students accepted to Baldwin - Wallace College are within the range of 21 to 27 for the ACT exam, or 940 to 1220 on the SAT exam. An estimated 60 percent of all applicant were accepted at Baldwin - Wallace College, with 28 percent of those admitted choosing to attend. More information from the admissions office can be found at bw.edu.

The cost of tuition is nearly $29,000 annually. Tuition prices may change for any number of reasons, and therefore students should visit the school's price of attendance calculator to understand their personalized cost estimate of attendance. The price of on-campus housing is about $4,700 per year. Students attending B-W may be eligible for aid which is generally grants and loans.

The Baldwin - Wallace College Yellow Jackets participate in a number of athletic programs, overseen by the NCAA. Athletic programs available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Football (NCAA Division III)

Students should visit the school's http://www.bw.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Baldwin Wallace offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Canton-Massillon, OH
  • Total Employment: 80
  • Average Hourly Rate: $57.60
  • Average Annual Salary: $119800

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).