Advertising and Marketing Degree

The advertising and marketing program at Barry University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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Barry University (BCF)

5400 College Dr, Graceville, FL

Barry University is a nonprofit private institution located in Miami, Florida and provides a large number of educational opportunities for students. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at Barry University is nearly 9,000 per year.

A list of some of the more popular programs offered are:

• Legal Professions And Studies
• Health And Clinical Professions
• Business And Marketing Studies
• Liberal Arts And Sciences
• Public Administration And Social Services

Students applying for admission are generally required to submit an application, transcripts, test scores and any requested letters of recommendations, which will then be reviewed by the admissions committee. Students may provide either the ACT or SAT exam scores to be considered for admissions at Barry University. A score between 1238 - 1470 on the SAT, or 17 - 21 for the ACT is usually submitted among accepted students. This school accepts about 60% of applicants yearly. Of those accepted, nearly 16% enrolled.

The cost of undergraduate tuition is around $31,000, but may change yearly. Students are encouraged to visit the school's net price calculator to better understand their cost of attending this school. Financial aid may be provided to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

Barry University offers several athletic programs overseen by the NCAA. Athletic programs available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)
• Rowing (NCAA Division II)

Students can take a look at the school's http://www.barry.edu to see additional information.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).