Advertising and Marketing Degree

The advertising and marketing program at Becker College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Becker College

61 Sever St, Worcester, MA

Becker College is a nonprofit private institution that has many majors available for students to choose from. The school is located in Worcester, MA, in a predominantly urban area. Approximately 1,800 students are enrolled annually at Becker College.

Students can pick from many areas of study, including but not limited to:

• Health And Clinical Professions
• Business And Marketing Studies
• Psychology
• Communication Technology

The admissions process will include the submission of an application, transcripts, records, and standardized test scores, which are then reviewed by the admissions staff. The majority of students accepted to Becker College achieve an SAT score in a range of 1200 - 1560, or an ACT composite score between 16 - 20. An estimated 70% of all students that applied were admitted at this school, with 23% of those accepted choosing to enroll. More information regarding admissions can be found here.

The cost of undergraduate tuition is around $31,000, but may change yearly. Students are encouraged to use the school's price of attendance calculator to better estimate their personal tuition costs. The price of on-campus housing is about $5,400 for the year. Students enrolled at Becker College may be eligible for aid which is typically loans, grants, scholarships and work study programs.

This school has several athletic programs overseen by the NCAA. Athletic programs available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

For a complete list of programs offered, enrollment information, admissions information, and more, please visit the school's website at http://www.becker.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Becker College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).