Advertising and Marketing Degree

The advertising and marketing program at Belmont University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

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Belmont University

1003 Monroe Ave, Memphis, TN

Belmont University provides a variety of degree programs for students to aid them in their growth and development. The school is located in Nashville, Tennessee and operated as a private institution. The Interdenominational affiliation at the school is an important part of the history, education and mission that defines the school. Approximately 5,900 students are enrolled annually at Belmont University.

A list of some of the more popular programs offered are:

• Visual And Performing Arts
• Education
• Health And Clinical Professions
• Business And Marketing Studies
• Liberal Arts And Sciences

The admissions process begins with the submission of an application, school records, and test scores, which are then reviewed by the admissions office. Students may submit either the ACT or SAT scores to be considered for admissions at Belmont University. A score between 1060 - 1270 on the SAT, or 24 - 29 for the ACT is usually submitted among admitted students. 82% of students that apply are accepted to Belmont University, of which 36% choose to enroll. More information regarding admissions can be found at belmont.edu.

The cost of tuition is nearly $27,000 for the year. Tuition prices may change for any number of reasons, and therefore students should visit the school's tuition calculator to get a better idea of their costs. Housing is available for students, which costs around $5,800 annually. Financial aid may be offered to students that meet the required requirements by way of scholarships, grants, and loans.

The Belmont University "Bruins" compete in a number of intercollegiate sports through participation in the NCAA. Sports available may include but not limited to:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)

Contact information, financial aid information, programs, and more can be viewed on school's website at http://www.belmont.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Belmont University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Memphis, TN-MS-AR
  • Total Employment: 690
  • Average Hourly Rate: $44.53
  • Average Annual Salary: $92610

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).