Advertising and Marketing Degree

The advertising and marketing program at Benedict College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other South Carolina colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Benedict College (TCL)

921 Ribaut Road, Beaufort, SC

Benedict College is a nonprofit private historically black institution located in Columbia, SC. A majority of historically black colleges and universities (also known as HBCUs) were founded after the civil war to provide newly freed African Americans with educational opportunities. The school's Baptist affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Approximately 3,100 students are enrolled annually at Benedict College.

A list of some of the more popular programs offered are:

• Communications And Journalism
• Family And Consumer Sciences
• Security And Protective Services
• Biological And Biomedical Sciences
• Business And Marketing Studies

The school maintains an open enrollment policy, accepting any applicants that meet the basic requirements for admission. Submission of transcripts, records, test scores, and letters of recommendations may be required for certain programs.

Tuition is approximately $19,000 annually, though it may change based on any number of circumstances. Students should check the school's tuition calculator to determine a more personalized cost estimate. Financial aid may be offered to students that meet the necessary requirements by way of grants or student loans.

The Benedict College "Tigers" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)

Students who wish to see more about Benedict College may check out their website at http://www.benedict.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).