Advertising and Marketing Degree

The advertising and marketing program at Benedictine University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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Benedictine University (UIC)

601 S Morgan, Chicago, IL

Benedictine University is a nonprofit private institution located in Lisle, IL and provides a large number of program options for students. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. About 6,900 students enroll at Benedictine University per year.

Students can pick from many areas of study, including but not limited to:

• Business And Marketing Studies
• Education
• Health And Clinical Professions
• Psychology
• Biological And Biomedical Sciences

Students applying for admission are required to submit an application, school records, test scores and any requested application essays, which will then be reviewed by admissions officials. Very common standardized test scores among students admitted to Benedictine University are in the range of 19 - 25 for the ACT exam, or 960 - 1230 on the SAT. This school has an acceptance rate of around 76% of which only 38% decided to attend. More information from the admissions office can be found at ben.edu.

The cost of tuition is nearly $26,000, but may change yearly. Students are encouraged to use the school's net price calculator to better estimate their personal tuition costs. Student housing is available for students, which costs approximately $5,800 each year. Some students at Benedictine University may be eligible for financial aid, which is generally provided in the form of loans, grants, scholarships and work study programs.

The Benedictine University Eagles participate in several intercollegiate athletic programs, as part of the NAIA organization. Sports available may include the following:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)

Students can visit the school's http://www.ben.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UIC offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chicago-Naperville-Arlington Heights, IL Metropolitan Division
  • Total Employment: 7
  • Average Hourly Rate: $58.77
  • Average Annual Salary: $122250
• Gary, IN Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $40.85
  • Average Annual Salary: $84970
• Lake County-Kenosha County, IL-WI Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $65.86
  • Average Annual Salary: $136990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).