Advertising and Marketing Degree

The advertising and marketing program at Berry College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Berry College

3200 Augusta Tech Drive, Augusta, GA

Berry College provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Mount Berry, Georgia and operated as a private institution. Berry College has an annual student enrollment of around two thousand.

Students may select from several areas of study, including but not limited to:

• Agriculture Operations
• Psychology
• Biological And Biomedical Sciences
• Communications And Journalism
• Education

To be considered for admissions, students may be asked to complete an application, write a personal statement, and submit test scores or other school records, which are then studied by admissions staff. Either the ACT or SAT exam can be taken to apply to Berry College. Scores between 23 - 29 on the ACT or 1560 - 1890 on the SAT are required to greatly increase your chances for acceptance. 62% of applicants are accepted to Berry College, of which 28 percent choose to enroll. More information regarding admissions can be found at berry.edu.

The cost of tuition is close to $29,000 per year. Tuition prices may change for any number of reasons, and that is why students should visit the school's price of attendance calculator to understand their cost of attendance. The cost of on-campus housing is around $5,700 for the year. Berry College may help with costs by offering financial aid for students who are eligible as scholarships, grants, and loans.

Athletic programs are available at Berry College through the NCAA, allowing students to participate in intercollegiate athletics. Available sports offered may include the following:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Golf (NCAA Division III)

Contact information, academics information, programs offered, and more can be viewed on school's website at http://www.berry.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Berry College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Augusta-Richmond County, GA-SC
  • Total Employment: 100
  • Average Hourly Rate: $61.61
  • Average Annual Salary: $128160

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).