Advertising and Marketing Degree

The advertising and marketing program at Bethany College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other West Virginia colleges that offer advertising and marketing degrees.

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Bethany College

500 28th St, Dunbar, WV

Bethany College is a liberal arts college that offers an undergraduate education and helps students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Bethany, West Virginia, which is a predominantly rural area. The Christian Church (Disciples of Christ) affiliation of this school is an important part of the history, education and vision that defines the school. The school enrolls 910 students annually, allowing for a more personalized education.

A list of some of the more popular programs offered are:

• Psychology
• Communications And Journalism
• Education
• Public Administration And Social Services

To be considered for admissions, you may be asked to complete an application, provide letters of recommendations, and submit high school records and test scores, which are then reviewed by the admissions office. Either the ACT or SAT exam can be taken to apply to this school. Scores within the range of 17 - 24 on the ACT or 1150 - 1540 on the SAT are needed to greatly increase your chances for admission. This school accepts roughly 60% of applicants yearly. Of those admitted, nearly 25% enrolled. More information from the admissions office can be found here.

Undergraduate tuition is approximately $26,000 per year, though it may change based on any number of circumstances. Students may check the school's net price calculator to see the personalize cost of attendance. Housing may be available for those that would like to live on-campus for around a cost of $5,500 each year. This school may help with costs by offering financial aid for students who qualify as loans, grants, scholarships and work study programs.

The mascot for Bethany College is the "Bison", and they participate in intercollegiate sports through the oversight and organization of the NCAA. Athletic programs that are available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)

Students can visit the Bethany College website to get a complete list of areas of study, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Bethany College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Charleston, WV
  • Total Employment: 50
  • Average Hourly Rate: $42.76
  • Average Annual Salary: $88940

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).