Advertising and Marketing Degree

The advertising and marketing program at Bethany College – Lindsborg prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kansas colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Bethany College – Lindsborg

1020 N 2nd St, Atchison, KS

Bethany College is a nonprofit private university that has a fair number of degrees available for students to choose from. The school is located in Lindsborg, Kansas, in a predominantly rural area. The school's Evangelical Lutheran Church affiliation is one of its defining characteristics and plays an important role within the school's vision. Bethany College, with only about 600 students enrolled, provides a low student to teacher ratio and personalized education as part of its commitment to students.

Areas of study offered at Bethany College include but are not limited to:

• Business And Marketing Studies
• Biological And Biomedical Sciences
• Education
• Social Sciences
• Recreation And Fitness Studies
• Public Administration And Social Services

The admissions process will include the submission of an application, transcripts, records, and test scores, which are then reviewed by the admissions staff. A SAT or ACT exam is required prior to applying, with scores between 1240 - 1540 for the SAT exam and within the range of 19 - 25 on the ACT is common among students accepted to Bethany College. Approximately 60 percent of all applicant were admitted at this school, with 31 percent of those admitted choosing to attend. More information on admissions can be found at bethanylb.edu.

The cost of undergraduate tuition is close to $24,000 per year. Tuition prices may change for any number of reasons, and that is why students should use the school's tuition calculator to get a better idea of their costs. Housing may be available for those that would like to live on-campus for a cost of $3,800 per year. Some students at Bethany College may qualify for financial aid, which is typically offered in the form of loans, grants, scholarships and work study programs.

The Bethany College "Swedes" have a number of intercollegiate athletic programs through participation in the NAIA. Available sports offered may include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Track & Field (NAIA Division II)

Students may visit the website to obtain a complete list of areas of study, admissions information, and more.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).