Advertising and Marketing Degree

The advertising and marketing program at Blackburn College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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Blackburn College (BHC)

6600-34th Avenue, Moline, IL

Blackburn College is a liberal arts college that offers an undergraduate education and helps students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Carlinville, Illinois, which is a predominantly rural area. The school's Presbyterian Church affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Blackburn College, with only approximately 600 students enrolled, offers a low student to teacher ratio and hands on instruction as part of its commitment to students.

Students can select from many areas of study, including:

• Security And Protective Services
• Education
• Business And Marketing Studies
• Communications And Journalism
• Psychology
• Biological And Biomedical Sciences

Students applying for admission are usually asked to submit an application, transcripts, records, test scores and any requested application essays, which will then be reviewed by admissions staff. Most students at Blackburn College scored within the range of 18 to 23 on the ACT exam. Roughly 70 percent of all applicant were admitted at Blackburn College, with 31 percent of those admitted choosing to enroll. More information regarding admissions can be found here.

The cost of tuition is close to $18,000 per year. Tuition prices may change for a variety of reasons, and as such students should use the school's price of attendance calculator to understand their costs. Housing may be available for those that would like to live on-campus for around a cost of $2,900 per year. Blackburn College may offer financial aid for students that qualify by way of grants and loans.

The Blackburn College "Battlin' Beavers" compete in a number of intercollegiate sports through participation in the NCAA. Available sports offered may include the following:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Golf (NCAA Division III)

Contact information, tuition information, programs offered, and more may be viewed on school's website at http://www.blackburn.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. BHC offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Davenport-Moline-Rock Island, IA-IL
  • Total Employment: 350
  • Average Hourly Rate: $48.90
  • Average Annual Salary: $101720

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).