Advertising and Marketing Degree

The advertising and marketing program at Brenau University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Brenau University (BHU)

892 Berne St SE, Atlanta, GA

Brenau University provides a variety of degree programs for students to aid them in their growth and development. The school is located in Gainesville, Georgia and operated as a private institution. Brenau University has an annual student enrollment of over two thousand.

Students can select from several areas of study, including:

• Health And Clinical Professions
• Business And Marketing Studies
• Education
• Biological And Biomedical Sciences

To be considered for admissions, you may be asked to fill out an application, write a personal statement, and submit school records, which are then studied by the admissions office. Most students admitted to this school score in a range of 900 - 1110 on the SAT. 34% of those students that apply are accepted to Brenau University, of which 15% choose to attend.

The cost of tuition is nearly $23,000, but may change each year. Students are encouraged to use the school's tuition calculator to better estimate their personal tuition costs. Financial aid may be offered to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

The mascot for Brenau University is the "Golden Tigers", and they participate in intercollegiate sports through the oversight and organization of the NAIA. Available sports offered:

• Basketball (NAIA Division I)
• Soccer (NAIA Division I)
• Softball (NAIA Division I)
• Swimming (NAIA Division I)
• Tennis (NAIA Division I)

Students can take a look at the school's http://www.brenau.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Brenau University has offered the following program levels for students:

• Bachelor's Degree
• Master's Degree
• Post-Masters Certificate

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Atlanta-Sandy Springs-Roswell, GA
  • Total Employment: 5
  • Average Hourly Rate: $64.91
  • Average Annual Salary: $135020

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).