Advertising and Marketing Degree

The advertising and marketing program at Briar Cliff University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Iowa colleges that offer advertising and marketing degrees.

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Briar Cliff University

1990 Heath St, Waterloo, IA

Briar Cliff University is a nonprofit private university that has many degree programs available for students to choose from. The school is located in Sioux City, IA, in a predominantly urban area. The Roman Catholic affiliation of this school is an important part of the history, education and curriculum that defines the school. Over 1,200 students enroll at Briar Cliff University yearly.

Areas of study offered at Briar Cliff University include:

• Business And Marketing Studies
• Health And Clinical Professions
• Biological And Biomedical Sciences
• Education
• Public Administration And Social Services

The school operates under an open enrollment policy, accepting any students that meet the basic requirements for admission. Submission of school records, test scores, and letters of recommendations may be requested for certain programs. More information on admissions can be found at briarcliff.edu.

Tuition is approximately $27,000 annually, though it may vary based on any number of circumstances. Students may visit the school's net price calculator to determine a more personalized cost estimate. The price of on-campus housing is around $4,100 annually. Some students at Briar Cliff University may be eligible for financial aid, which is generally offered in the form of loans, grants, scholarships and work study programs.

The Briar Cliff University Chargers participate in several intercollegiate athletic programs, within the NAIA organization. Available sports offered may include but not limited to:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Track & Field (NAIA Division II)

For a complete list of academic programs offered, enrollment information, financial aid details, and more, please visit the school's website at http://www.briarcliff.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Waterloo-Cedar Falls, IA
  • Total Employment: 100
  • Average Hourly Rate: $49.05
  • Average Annual Salary: $102030

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).