Advertising and Marketing Degree

The advertising and marketing program at Buena Vista University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Iowa colleges that offer advertising and marketing degrees.

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Buena Vista University

3303 Rebecca Street, Sioux City, IA

Buena Vista University provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Storm Lake, Iowa and operated as a private institution. The school's Presbyterian Church affiliation is one of its defining characteristics and plays an important role within the school's mission. Buena Vista University has an annual student enrollment of about 2,700.

A list of some of the more popular programs offered are:

• Interdisciplinary Studies
• Education
• Psychology
• Business And Marketing Studies
• Security And Protective Services

The admissions process starts with the submission of an application, transcripts, and test scores, which are then reviewed by the admissions staff. Most students at this school scored in a range of 20 to 25 on the ACT. 63% of students that apply are accepted to Buena Vista University, of which 36% choose to attend.  Key information regarding admissions can be found by reaching out to BVU or by requesting information from our portal.

The cost of tuition is approximately $30,000 per year. Tuition prices may change for any number of reasons, and as such students should use the school's cost calculator to understand their cost of attendance. Housing is available on-campus for students. The yearly cost of housing is approximately $4,200. Some students at Buena Vista University may qualify for financial aid, which is typically provided in the form of loans, grants, scholarships and work study programs.

The Buena Vista University Beavers participate in a number of intercollegiate athletic programs, as part of the NCAA organization. Sports available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Buena Vista University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Sioux City, IA-NE-SD
  • Total Employment: 60
  • Average Hourly Rate: $52.52
  • Average Annual Salary: $109240

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).