Advertising and Marketing Degree

The advertising and marketing program at Caldwell College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Caldwell College (RCBC)

900 College Circle, Mount Laurel, NJ

Caldwell College is a nonprofit private school that has a fair number of degree programs available for students to choose from. The school is located in Caldwell, New Jersey, in a predominantly suburban area. The school's Roman Catholic affiliation is one of its defining characteristics and plays an important role within the school's mission. Approximately 2,300 students are enrolled annually at Caldwell College.

A list of some of the more popular programs offered are:

• Education
• Psychology
• Business And Marketing Studies
• Security And Protective Services
• Biological And Biomedical Sciences

The admissions process will begin with the submission of an application, school records, and standardized test scores, which are then reviewed by admissions staff. A SAT or ACT exam may be required prior to applying, with scores between 1220 to 1540 on the SAT and within the range of 17 to 23 on the ACT is typical among students accepted to Caldwell College. An estimated 60% of all applicant were accepted at Caldwell College, with 29% of those accepted choosing to attend. More information from the admissions office can be found here.

The cost of tuition is approximately $30,000 for the year. Tuition prices may change for any number of reasons, and as such students should visit the school's price of attendance calculator to understand their costs. Financial aid may be offered to students that meet the necessary requirements by way of scholarships, grants, and loans.

The Caldwell College "Cougars" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Soccer (NCAA Division II)

Contact information, tuition information, areas of study offered, and more may be accessed on school's website at http://www.caldwell.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. RCBC has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Camden, NJ Metropolitan Division
  • Total Employment: 700
  • Average Hourly Rate: $63.29
  • Average Annual Salary: $131650
• Philadelphia, PA Metropolitan Division
  • Total Employment: 970
  • Average Hourly Rate: $77.58
  • Average Annual Salary: $161360
• Wilmington, DE-MD-NJ Metropolitan Division
  • Total Employment: 770
  • Average Hourly Rate: $75.53
  • Average Annual Salary: $157100

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).