Contact Information

General Contact

Admissions Office

Financial Aid Office

ACCEPTANCE RATE

78.28%

FINANCIAL AID RATE

95%

STUDENT TEACHER RATIO

14:1

DEGREE OFFERED ONLINE

78

FINANCIAL AID AWARD AVG.

$15,354

Average Grants + Scholarship Aid Awarded to Undergraduate Students

Percent of Full-Time Undergraduates Receiving Financial Aid

Percent of Students Paying In-State Tuition vs Out-of-State Tuition

School Map

Advertising and Marketing Degree

The advertising and marketing program at California Baptist University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other California colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

California Baptist University

6500 Soquel Dr, Aptos, CA

California Baptist University provides a variety of program options for students to guide them in their growth and development. The school is located in Riverside, CA and operated as a private institution. The school maintains a Southern Baptist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. California Baptist University has a yearly student enrollment of over four thousand.

Students can select from many areas of study, including:

  • Liberal Arts And Sciences
  • Education
  • Health And Clinical Professions
  • Business And Marketing Studies

Students applying for admission are usually asked to submit an application, transcripts, test scores and any requested personal statements, which will then be reviewed by the admissions staff. Students may submit either the SAT or ACT exam scores to be considered for admissions to this school. A score within the range of 1260 to 1640 on the SAT, or 18 to 24 for the ACT is common among accepted students. CBU admits around 70 percent of students applying. Of those students admitted, nearly 44 percent of students enrolled. Additional information from the admissions office can be found from CBU or by requesting information here.

The cost of undergraduate tuition is close to $28,000 annually. Tuition prices may change for any number of reasons, and therefore students should use the school's price of attendance calculator to get a better idea of their personalized cost estimate of attendance. The cost of on-campus housing is estimated to be $4,800 per year. Financial aid may be offered to students that meet the necessary requirements by way of scholarships, grants, and loans.

The California Baptist University Lancers participate in several intercollegiate athletic programs, with competitions managed and overseen by the NCAA. Athletic programs offered include:

  • Baseball (NCAA Division II)
  • Basketball (NCAA Division II)
  • Golf (NCAA Division II)
  • Soccer (NCAA Division II)
  • Softball (NCAA Division II)

For a complete list of academic programs offered, enrollment information, financial aid details, and more, please visit the school's website.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. California Baptist University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

 Graduates
Male15
Female20

Students by Race (2019)

 Graduates
Black1
Hispanic15
White18
Multiple Races1

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Upon completion of the Advertising and Marketing program at California Baptist University, most students have pursued careers in the following fields:

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

  • Santa Cruz-Watsonville, CA
    • Total Employment: 130
    • Average Hourly Rate: $56.28
    • Average Annual Salary: $117050

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).

Admission Requirements & Details

The admission details below may give an overview of the students California Baptist University accepts. The details may include application requirements and recommendations, as well as any AP college credits that may be transferred.

College Credits Accepted

  • Dual Credits
  • Life Experience Credits
  • AP Course Credits
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Academics & Student Services

Student Services

To help students and recent graduates, California Baptist University may offer services to students like:

  • Distance learning
  • Classes offered on nights and weekends
  • Remedial courses
  • Academic counseling for students
  • Work study style employment
  • Helping students find work after graduation

Intercollegiate Athletics

California Baptist University is a Member of National Collegiate Athletic Association (NCAA), with many of the sports belonging to the NCAA Division I without football classification. The most popular sports played are listed below:

  • Baseball (Western Athletic Conference)
  • Basketball (Western Athletic Conference)
  • Golf
  • Soccer
  • Softball
  • Swimming and Diving
  • Track and Field, Outdoor
  • Track and Field, X-Country
  • Volleyball
  • Water Polo
  • Wrestling