Advertising and Marketing Degree

The advertising and marketing program at Canisius College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Canisius College (Canisius)

854 Long Pond Road, Rochester, NY

Canisius College was founded in 1870 in Buffalo, New York by the Society of Jesus and one of 28 Jesuit institutions in the nation.  Canisius College is a private four year institution that boasts modern facilities, small classroom sizes, and an educated and professional faculty. The Campus is 77 acres and houses 32 buildings, and provides students will all the resources necessary to obtain a good education.

Academics

Canisius College offers over 125 majors and minors, with accreditation coming from several sources. The faculty is highly qualified, and the offering range from graduate to post-graduate degrees. Some programs are offered online to accommodate students with more difficult schedules.

Programs offered include:

• Accounting
• Biology
• Childhood education
• Criminal Justice
• Psychology
• Urban Studies

Admissions and Financial Aid

Students interested in enrolling at Canisius College can complete the online application. For information regarding admissions and requirements students can contact the admissions office. Financial aid is available to eligible students. Students in need of financial id should contact the financial aid office and begin the process to determine eligibility.

Athletics

The Canisius College Golden Griffins participate in the NCAA Division I and the MAAC (Metro Atlantic Athletic Conference). Recent years have seen successes in Canisius College's Lacrosse and Baseball teams.

Sports programs:

• Baseball/Softball
• Basketball
• Cross Country
• Golf
• Hockey
• Lacrosse
• Soccer
• Swimming & Diving
• Rowing
• Synchronized Swimming
• Volleyball

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Canisius College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Rochester, NY
  • Total Employment: 480
  • Average Hourly Rate: $56.80
  • Average Annual Salary: $118130

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).