Advertising and Marketing Degree

The advertising and marketing program at Carnegie Mellon University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Carnegie Mellon University

Also known as Carnegie Mellon; CMU

3333 Fifth Ave, Pittsburgh, PA

Carnegie Mellon University, a nonprofit private institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Pittsburgh, PA, it resides in an urban setting for students to study in. Around 11,000 students enroll at Carnegie Mellon University yearly.

Here is a list of some of the popular programs Carnegie Mellon University offers:

• Computer And Information Sciences
• Business And Marketing Studies
• Engineering
• Public Administration And Social Services

Students applying for admission are usually asked to submit an application, transcripts, records, standardized test scores and any requested personal statements, which will then be reviewed by the admissions committee. The majority of students admitted to this school achieve an SAT score within the range of 1950 - 2250, or an ACT composite score in a range of 29 - 33. Carnegie Mellon University admits roughly 30 percent of students applying yearly. Of those admitted, nearly 29 percent of students attended the school. More information on admissions can be found at my.cmu.edu.

The cost of undergraduate tuition is approximately $48,000, but may change from year to year. Students are encouraged to visit the school's tuition calculator to better estimate their personal tuition costs. Student housing is available on-campus for students. The yearly cost of housing is estimated to be $7,200. Students attending this school may be eligible for aid which is typically scholarships, grants, and loans.

The mascot for Carnegie Mellon University is the "Tartans", and they participate in intercollegiate athletic programs through the oversight and organization of the NCAA. Athletic programs available may include:

• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)

Contact information, financial aid information, areas of study, and more may be accessed on school's website at www.cmu.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Carnegie Mellon University has offered the following academic levels for students:

• Bachelor's Degree
• Master's Degree
• Doctorate Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Pittsburgh, PA
  • Total Employment: 1
  • Average Hourly Rate: $69.88
  • Average Annual Salary: $145350

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).