Advertising and Marketing Degree

The advertising and marketing program at Case Western Reserve University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Case Western Reserve University (Case)

1 College and Main, Columbus, OH

Case Western Reserve University provides a variety of degree programs for students to guide them in their growth and development. The school is located in Cleveland, Ohio and operated as a private institution. Approximately 9,800 students are enrolled per year at Case.

Here is a list of some of the popular programs Case offers:

• Legal Professions And Studies
• Health And Clinical Professions
• Business And Marketing Studies
• Public Administration And Social Services
• Engineering

Students applying for admission are most often required to submit an application, school records, test scores and any requested personal statements, which will then be reviewed by the admissions staff. Either the ACT or SAT exam must be taken in order to be able to apply to Case Western Reserve University. Scores within the range of 28 - 32 on the ACT or 1830 - 2130 on the SAT are required to greatly increase the chance of admission. Roughly 50 percent of all applicant were admitted at this school, with 13 percent of those admitted choosing to attend. More information regarding admissions can be found here.

The cost of undergraduate tuition is approximately $43,000 per year. Tuition prices may change for a variety of reasons, and therefore students should visit the school's tuition calculator to get a better idea of their costs. The price of on-campus housing is about $7,600 per year. Financial aid may be offered to students that meet the required requirements.

The mascot for Case is the "Spartans", and they participate in intercollegiate athletic programs through the oversight and organization of the NCAA. Athletic programs available may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Soccer (NCAA Division III)
• Softball (NCAA Division III)

Contact information, academics information, areas of study, and more can be viewed on school's website at http://www.case.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Case offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Columbus, OH
  • Total Employment: 1
  • Average Hourly Rate: $65.49
  • Average Annual Salary: $136220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).