Advertising and Marketing Degree

The advertising and marketing program at Catawba College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

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Catawba College

3505 Arendell St, Morehead City, NC

Catawba College, a nonprofit private institution, offers an assortment of program options, allowing students to choose which major is right for them. Located in Salisbury, NC, the school offers a rural setting for students to study in. Enrollment at Catawba College is nearly a thousand annually.

Students can pick from several areas of study, including but not limited to:

• Business And Marketing Studies
• Education
• Visual And Performing Arts
• Communications And Journalism

To be considered for admissions, applicants may be required to complete an application, write a personal statement, and submit test scores or other school records, which are then reviewed by admissions staff. Most students accepted to this school score in-between 800 - 1070 on the SAT exam. This school has an acceptance rate of around 42 percent of which only 30 percent decided to enroll. More information regarding admissions can be found at catawba.edu.

The cost of tuition is close to $28,000, but may change per year. Students are encouraged to visit the school's net price calculator to better estimate their cost of attending this school. Housing may be available for those that would like to live on-campus for a cost of $5,600 per year. Some students at this school may be eligible for financial aid, which is generally provided in the form of loans, grants, scholarships and work study programs.

The Catawba College "Indians" have a number of intercollegiate athletic programs through participation in the NCAA. Available sports offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)
• Lacrosse (NCAA Division II)

Students who would like to get more about Catawba College may take a look at their website at http://www.catawba.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).