Advertising and Marketing Degree

The advertising and marketing program at Cedar Crest College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Cedar Crest College

Also known as Carnegie Mellon

5000 Forbes Avenue, Pittsburgh, PA

About
Cedar Crest College, located in Allentown, Pennsylvania, is a women's college founded 1867. The school was founded to provide females the best educational opportunities, and has since expanded on that goal, preparing women to become leaders in their field. The school has historical ties to the United Church of Christ, though it is independent of the church in regards to school operations. Cedar Crest College is a private four year liberal arts institution that also provides graduate programs.

Academics
Cedar Crest College offers a variety of programs to fulfill the needs of its students and assist them in pursuing their academic and career goals. Through a liberal arts curriculum, students will be exposed to a variety of courses, though a majority will fulfill general education requirements and  classes focused on their major. Students are encouraged to explore options and take on electives in order to broaden their academic horizons.

Programs offered include:

• Anthropology
• Communication
• History
• Psychology
• Social Work

Admissions and Financial Aid
Students interested in enrollment at Cedar Crest COllege must submit an application for admission along with test scores, and high school transcripts, all of which will be reviewed in order to assess whether or not the student is right for the school. Once the review is completed a notification will be sent to the student. If accepted students will begin their education the following semester.

Financial aid is available in the form of loans, grants and scholarships. Students must submit a completed Free Application for Federal Student Aid (FAFSA) the resulting information from which will be used to determine need eligibility and awards. Students may also be required to provide additional tax and financial information to ensure that they the students FAFSA is accurate prior to the disbursement of funds.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).