Advertising and Marketing Degree

The advertising and marketing program at Cedarville University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Cedarville University (CWRU)

10900 Euclid Ave, Cleveland, OH

Cedarville University provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Cedarville, OH and operated as a private institution. The Baptist affiliation at the school is an important part of the history, education and mission that defines the school. Approximately 3,200 students are enrolled per year at CU.

Students may select from many areas of study, including:

• Health And Clinical Professions
• Engineering
• Psychology
• Education
• Biological And Biomedical Sciences

To be considered for admissions, you may be asked to fill out an application, write a personal statement, and submit school transcripts, which are then evaluated by the admissions staff. Students may submit either the SAT or ACT scores to be considered for admissions to CU. A score in a range of 1070 - 1290 on the SAT, or 24 - 29 for the ACT is common among accepted students. CU admits approximately 80% of applicants yearly. Of those applicants accepted, nearly 36% of students registered for enrollment.

The cost of tuition is close to $27,000 per year. Tuition prices may change for any number of reasons, and as such students should use the school's tuition calculator to identify their cost of attendance. The price of on-campus housing is approximately $3,200 for the year. Financial aid may be provided to students that meet the required requirements by way of scholarships, grants, and loans.

Contact information, admission forms, areas of study offered, and more may be viewed on school's website at http://www.cedarville.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Cedarville University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Cleveland-Elyria, OH
  • Total Employment: 1
  • Average Hourly Rate: $60.52
  • Average Annual Salary: $125870

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).