Advertising and Marketing Degree

The advertising and marketing program at Central Baptist College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Arkansas colleges that offer advertising and marketing degrees.

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Central Baptist College (CBC)

201 Donaghey Ave, Conway, AR

Central Baptist College, a nonprofit private institution, offers a variety of educational opportunities, allowing students to choose which major is right for them. Located in Conway, AR, the school offers a rural setting for students to study in. The school maintains a Baptist affiliation, which is evident in the role it plays in program curriculums and daily life at the school. The school enrolls 700 students yearly, allowing for smaller more engaging class sizes.

Students may pick from many areas of study, including:

• Organizational Behavior Studies
• Biblical Studies
• General Studies
• Data Processing
• Social Work

Students applying for admission are most often asked to submit an application, transcripts, records, test scores and any requested application essays, which will then be reviewed by the school. Very common exam scores among students accepted to this school are between 19 - 23 on the ACT, or 1290 - 1580 on the SAT exam. An estimated 70 percent of all students that applied were admitted at this school, with 68 percent of those accepted choosing to attend. More information from the admissions office can be found at cbc.edu.

Tuition is approximately $13,000 for the year, though it may vary based on different types of circumstances. Students should visit the school's net price calculator to find what your personalized cost of attendance would be. Financial aid may be provided to students that meet the necessary requirements by way of scholarships, grants, and loans.

CBC has a variety of athletic programs overseen by the NAIA. Athletic programs offered include:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Golf (NAIA Division II)
• Soccer (NAIA Division II)

Students should visit the CBC website to see a complete list of areas of study, programs, financial aid details, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Central Baptist College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Little Rock-North Little Rock-Conway, AR
  • Total Employment: 390
  • Average Hourly Rate: $52.09
  • Average Annual Salary: $108340

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).