Advertising and Marketing Degree

The advertising and marketing program at Chaminade University of Honolulu prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Chaminade University of Honolulu

Also known as YHC Young Harris

1 College Street, Young Harris, GA

About
Chaminade University of Honolulu, located in Honolulu, Hawaii, was opened by Catholic missionaries in 1955. The school was initially opened as a junior college, but added four year programs in 1957, and graduate programs in 1977 resulting in name changes to reflect the school's new offerings and focus. CU is named after Father William Joseph Chaminade, a survivor of the French Revolution who sent missionaries to the United States to assist immigrant populations.

Academics
Chaminade University provides a number of majors, allowing students to pursue a program of study that best suits their academic and career goals. Students may augment their education through the addition of a minor degree, resulting in a secondary field of expertise.

Students will earn a bachelor's degree over the course of four years, though some may choose a graduate program requiring a separate set of admissions requirements and taking between one and two years to complete depending on the program. As a Catholic institution, the school bases its educational philosophy on Catholic principles.

Programs offered include:

• Accounting
• Behavioral Science
• Environmental Studies
• Nursing
• Psychology

Admissions and Financial Aid
Students wishing to enroll at Chaminade University must submit a completed application which will be reviewed by an admissions board. Academic, extracurricular, standardized test scores and other factors will be utilized in making a decision regarding admission. Once a decision is finalized the student will be notified, and if admitted will receive information preparing them for enrollment at the university.

Financial aid is available in the form of loans, grants and scholarships. Students in need of financial assistance must complete the Free Application for Federal Student Aid (FAFSA), which utilized the student's financial information to allow the school to determine program eligibility and awards. Financial aid must be reapplied for each academic year, and may be subject to review prior to the disbursement of funds.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).