Advertising and Marketing Degree

The advertising and marketing program at Charleston Southern University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other South Carolina colleges that offer advertising and marketing degrees.

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Charleston Southern University (CSU)

316 Boulevard, Anderson, SC

CSU is a nonprofit private institution located in Charleston, South Carolina and provides a large number of educational opportunities for students. The Baptist affiliation at the school is an important part of the history, education and vision that defines the school. Enrollment at Charleston Southern University is nearly 3,200 yearly.

Areas of study offered at Charleston Southern University include but are not limited to:

• Business And Marketing Studies
• Psychology
• Security And Protective Services
• Recreation And Fitness Studies
• Health And Clinical Professions

Students applying for admission are generally asked to submit an application, transcripts, records, test scores and any requested application essays, which will then be reviewed by the admissions office. Most students accepted to CSU have an SAT score in a range of 880 - 1098, or an ACT score in a range of 19 - 24. Roughly 60% of all students that applied were accepted at Charleston Southern University, with 31% of those accepted choosing to attend. More information from the admissions office can be found at csuniv.edu.

The cost of tuition is approximately $23,000, but may change per year. Students are encouraged to use the school's tuition calculator to better estimate their cost of attendance. Students enrolled at CSU may be eligible for aid which is generally loans, grants, scholarships and work study programs.

The mascot for Charleston Southern University is the "Buccaneers", and they participate in intercollegiate sports through the oversight and organization of the NCAA. Athletic programs available may include the following:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)
• Golf (NCAA Division I-AA)

Contact information, academics information, programs offered, and more can be accessed on school's website at http://www.csuniv.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Charleston Southern University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Greenville-Anderson-Mauldin, SC
  • Total Employment: 370
  • Average Hourly Rate: $53.30
  • Average Annual Salary: $110870

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).