Advertising and Marketing Degree

The advertising and marketing program at Chatham University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Chatham University (Chatham)

600 Valley Road, Summerdale, PA

Chatham University is a liberal arts college that offers an undergraduate education and assists students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Pittsburgh, PA, which is a predominantly urban area. Over two thousand students enroll at Chatham University annually.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Psychology
• English Language And Literature
• Business And Marketing Studies
• Education
• Biological And Biomedical Sciences

Students applying for admission are most often asked to submit an application, transcripts, records, standardized test scores and any requested letters of recommendations, which will then be reviewed by the school. This school has an admissions rate of 62% of which only 31% chose to enroll. More information from the admissions office can be found at chatham.edu.

Tuition is approximately $33,000 per year, though it may vary based on different types of circumstances. Students may visit the school's tuition calculator to see the personalize cost of attendance. Housing may be available for students that want to live on-campus at an estimated cost of $5,400 for the year. Chatham University may help with costs by offering financial aid for students who qualify by way of scholarships, grants, and loans.

The Chatham University Cougars participate in a number of intercollegiate athletic programs, within the NCAA.

Students should visit the school's http://www.chatham.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Chatham offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Harrisburg-Carlisle, PA
  • Total Employment: 490
  • Average Hourly Rate: $64.00
  • Average Annual Salary: $133110

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).