Advertising and Marketing Degree

The advertising and marketing program at Chestnut Hill College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Chestnut Hill College (CHC)

Woodland Road, Office of Institutional Research, Pittsburgh, PA

Chestnut Hill College is a nonprofit private college that has a large selection of programs available for students to choose from. The school is located in Philadelphia, Pennsylvania, in a predominantly urban area. The Roman Catholic affiliation at the school is an important part of the history, education and curriculum that defines the school. Nearly two thousand students enroll at Chestnut Hill College annually.

A list of some of the more popular programs offered are:

• Psychology
• Public Administration And Social Services
• Education
• Business And Marketing Studies

The admissions process starts with the submission of an application, student records, and standardized test scores, which are then evaluated by admissions officials. Students may take either the SAT or ACT exam scores to be considered for admissions to Chestnut Hill College. A score within the range of 1290 - 1580 on the SAT, or 18 - 22 for the ACT is usually submitted among admitted students. This school admits around 90% of applicants annually. Of those applicants admitted, around 17% registered for enrollment. More information from the admissions office can be found at chc.edu.

The cost of undergraduate tuition is close to $32,000, but may change each year. Students are encouraged to use the school's tuition calculator to better estimate their personal tuition costs. Financial aid may be offered to students that meet the required requirements by way of scholarships, grants, and loans.

The Chestnut Hill College Griffins participate in several intercollegiate athletic programs, overseen by the NCAA. Athletic programs offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)
• Lacrosse (NCAA Division II)

To see a full list of programs offered, enrollment information, financial aid details, and more, please visit the school's website at http://www.chc.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Chestnut Hill College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Pittsburgh, PA
  • Total Employment: 1
  • Average Hourly Rate: $69.88
  • Average Annual Salary: $145350

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).