Advertising and Marketing Degree

The advertising and marketing program at Christian Brothers University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Christian Brothers University

4501 Amnicola Hwy, Chattanooga, TN

CBU provides a variety of program options for students to assist them in their growth and development. The school is located in Memphis, Tennessee and operated as a private institution. The Roman Catholic affiliation of this school is an important part of the history, education and curriculum that defines the school. Enrollment at CBU is nearly 1,800 yearly.

Areas of study available at Christian Brothers University include:

• Education
• Business And Marketing Studies
• Psychology
• Physical Sciences

The admissions process will begin with the submission of an application, school records, and standardized test scores, which are then reviewed by the admissions staff. An ACT or SAT exam is required prior to applying, with scores in a range of 960 to 1250 on the SAT and within the range of 21 to 26 for the ACT exam is typical among students admitted to CBU. Roughly 50 percent of all students that applied were accepted at CBU, with 33 percent of those accepted choosing to attend. More information from the admissions office can be found here.

The cost of undergraduate tuition is around $29,000, but may change per year. Students are encouraged to use the school's net price calculator to better estimate their cost of attending this school. Christian Brothers University may offer financial aid for students that qualify as loans, grants, scholarships and work study programs.

The mascot for CBU is the "Buccaneers", and they participate in intercollegiate sports through the oversight and organization of the NCAA. Athletic programs offered may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)
• Soccer (NCAA Division II)

Students can visit the school's http://www.cbu.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Christian Brothers University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chattanooga, TN-GA
  • Total Employment: 230
  • Average Hourly Rate: $43.06
  • Average Annual Salary: $89570

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).