Advertising and Marketing Degree

The advertising and marketing program at Claflin University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other South Carolina colleges that offer advertising and marketing degrees.

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Claflin University

171 Moultrie St, Charleston, SC

Claflin University is a nonprofit private historically black institution located in Orangeburg, SC. Most historically black colleges and universities (also known as HBCUs) were established after the civil war to provide newly freed African Americans with educational opportunities. The school's United Methodist affiliation is one of its defining characteristics and plays an important role within the school's curriculum. Enrollment at Claflin University is nearly a thousand yearly.

Students may choose from many areas of study, including but not limited to:

• Security And Protective Services
• Social Sciences
• Business And Marketing Studies
• Biological And Biomedical Sciences
• Communications And Journalism
• English Language And Literature

Students applying for admission are usually asked to submit an application, transcripts, test scores and any requested application essays, which will then be reviewed by the admissions committee. Either the SAT or ACT exam can be taken to apply to this school. Scores between 16 to 21 on the ACT or 775 to 990 on the SAT are needed to increase your chances for acceptance. This school admits about 30 percent of applicants yearly. Of those admitted, around 29 percent attended the school. More information on admissions can be found here.

The cost of undergraduate tuition is close to $15,000 per year. Tuition prices may change for any number of reasons, and that is why students should visit the school's tuition calculator to get a better idea of their costs. Housing may be available for those who wish to live on-campus at an estimated cost of $3,500 for the year. Students attending this school may qualify for aid which is generally scholarships, grants, and loans.

Athletic programs are available at Claflin University through the NCAA, allowing students to participate in intercollegiate sports. Sports available may include but not limited to:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Softball (NCAA Division II)
• Volleyball (NCAA Division II)

Students should visit the Claflin University website to get a complete list of areas of study, student services, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Claflin University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Charleston-North Charleston, SC
  • Total Employment: 270
  • Average Hourly Rate: $48.09
  • Average Annual Salary: $100030

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).