Advertising and Marketing Degree

The advertising and marketing program at College of Our Lady of the Elms prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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College of Our Lady of the Elms

Also known as Elms College

100 Elliott Street, Haverhill, MA

College of Our Lady of the Elms provides a variety of degree programs for students to aid them in their growth and development. The school is located in Chicopee, Massachusetts and operated as a private institution. The Roman Catholic affiliation of this school is an important part of the history, education and curriculum that defines the school. Elms College has a yearly student enrollment of nearly a thousand.

Students can select from a few areas of study, including:

• Health And Clinical Professions
• Education
• Public Administration And Social Services
• History
• Business And Marketing Studies
• Interdisciplinary Studies

The admissions process begins with the submission of an application, transcripts, and standardized test scores, which are then evaluated by the admissions committee. Most common standardized test scores among students accepted to this school are within the range of 17 to 24 on the ACT, or 1230 to 1570 on the SAT exam. Elms College has an acceptance rate of around 83 percent of which only 39 percent decided to attend. More information regarding admissions can be found at elms.edu.

Tuition is approximately $31,000 for the year, though it may change based on any number of circumstances. Students should check the school's price of attendance calculator to get a more personalized estimate of costs. Elms College may offer financial aid for students who are eligible by way of scholarships, grants, and loans.

Athletic programs are available at College of Our Lady of the Elms through the NCAA, allowing students to participate in intercollegiate sports. Athletic programs available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

Students who would like to view more about Elms College can check out their website at www.elms.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. College of Our Lady of the Elms offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).