Advertising and Marketing Degree

The advertising and marketing program at College of the Ozarks prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Missouri colleges that offer advertising and marketing degrees.

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College of the Ozarks

1111 N Main St, Joplin, MO

College of the Ozarks, a nonprofit private institution, offers a large number of program options, allowing students to choose which major is right for them. Located in Point Lookout, MO, the school resides in a rural setting for students to study in. The school maintains a Presbyterian Church affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Approximately a thousand students are enrolled annually at College of the Ozarks.

Students can select from several areas of study, including:

• Business And Marketing Studies
• Health And Clinical Professions
• Education
• Security And Protective Services

The admissions process will include the submission of an application, transcripts, and standardized test scores, which are then evaluated by the admissions office. Students may submit either the ACT or SAT scores to be considered for admissions to this school. A score in a range of 1650 - 1760 on the SAT, or 21 - 24 for the ACT is common among accepted students. Admission to this school is considered highly competitive, with only 9% of students who applied being admitted. More information on admissions can be found at cofo.edu.

The cost of tuition is close to $20,000, but may change per year. Students are encouraged to visit the school's net price calculator to better estimate their personal tuition costs. The price of on-campus housing is about $3,000 annually. College of the Ozarks may offer financial aid for students who are eligible in the form of scholarships, grants, and loans.

The College of the Ozarks Bobcats participate in several intercollegiate athletic programs, as part of the NAIA organization. Available sports offered:

• Baseball (NAIA Division II)
• Basketball (NAIA Division II)
• Volleyball (NAIA Division II)

Students who would like to see more about College of the Ozarks may check out their website at http://www.cofo.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. College of the Ozarks offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Joplin, MO
  • Total Employment: 40
  • Average Hourly Rate: $57.01
  • Average Annual Salary: $118590

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).