Advertising and Marketing Degree

The advertising and marketing program at Concordia University – Portland prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oregon colleges that offer advertising and marketing degrees.

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Concordia University – Portland

1425 NE Irving Street, Bldg 300, Portland, OR

Concordia University – Portland, located in Portland, Oregon, was founded in 1905 to assist and meet the needs of members of the Lutheran Church-Missouri Synod.  The school transformed into a university over the years, offering a variety of programs and areas of study to assist in a student's personal development.

The school enrolls approximately 2000 students annually, primarily from the Pacific Northwest.  Concordia University is a Christian university dedicated to the preparation of leaders and the transformation of society, and as such employs a dedicated staff and faculty to realize those goals.

Academics

Concordia University offers a variety of academic options for students, beginning with certificate programs all the way to graduate level programs. The school offers career training programs that result in an associate degree, or more traditional options that confer a bachelor's degree upon completion. The school has established itself as providing options for students, and thus does not limit itself in the types of educational opportunities it may provide.

Programs offered include:

• Biology
• Business Administration
• History
• Nursing
• Psychology

Admissions and Financial Aid

Students interested in enrollment at Concordia University - Portland should submit a completed application, including standardized test scores, transcripts, recommendations and essay. The supplied material will be reviewed by the school, resulting in a final decision upon completion.

Once admissions status is determined, the student will be notified, and if admitted additional information will be provided to prepare the student for his or her college experience. Certificate and associate level admissions utilize an open enrollment policy and graduate programs each have their own admissions requirements which should be reviewed and met prior to applying.

Financial aid must be applied for prior to the start of each academic year through the submission of a Free Application for Federal Student Aid (FAFSA), the information from which will be used by the school to determine a student's financial needs and aid program eligibility, such as for grants, loans, work study programs and scholarships.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Concordia University – Portland offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Portland-Vancouver-Hillsboro, OR-WA
  • Total Employment: 3
  • Average Hourly Rate: $57.98
  • Average Annual Salary: $120600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).