Advertising and Marketing Degree

The advertising and marketing program at Cornerstone University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Cornerstone University

1011 Aldon SW, Wyoming, MI

Cornerstone University, a nonprofit private institution, offers an assortment of degree programs, allowing students to choose which major is right for them. Located in Grand Rapids, MI, the campus resides in an urban setting for students to study in. The Interdenominational affiliation of this school is an important part of the history, education and curriculum that defines the school. Nearly 2,900 students enroll at Cornerstone University per year.

Students may select from many areas of study, including but not limited to:

• Business And Marketing Studies
• Theology And Religious Vocations
• Psychology
• Education
• Recreation And Fitness Studies

The admissions process begins with the submission of an application, transcripts, and standardized test scores, which are then evaluated by admissions officials. Students may submit either the SAT or ACT exam scores to be considered for admissions at Cornerstone University. A score in a range of 1497 - 1844 on the SAT, or 21 - 27 for the ACT is common among accepted students. 63% of students that apply are accepted to Cornerstone University, of which 26% choose to enroll. More information on admissions can be found at cornerstone.edu.

The cost of tuition is close to $25,000, but may change yearly. Students are encouraged to use the school's tuition calculator to better understand their personal tuition costs. Cornerstone University may help with costs by offering financial aid for students that qualify by way of loans, grants, scholarships and work study programs.

The Cornerstone University "Golden Eagles" have a number of intercollegiate athletic programs through participation in the NAIA. Athletic programs available include:

• Basketball (NAIA Division II)
• Golf (NAIA Division II)
• Soccer (NAIA Division II)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Cornerstone University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Grand Rapids-Wyoming, MI
  • Total Employment: 670
  • Average Hourly Rate: $46.26
  • Average Annual Salary: $96220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).