Advertising and Marketing Degree

The advertising and marketing program at Creighton University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Nebraska colleges that offer advertising and marketing degrees.

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Creighton University

800 N Columbia Ave, Seward, NE

Creighton University, located in Omaha, Nebraska, was founded in 1878 through a $100,000 donation by Mary Lucretia Leighton on behalf of herself and her late husband Edward Leighton to found a college or university. The school was founded with a Jesuit foundation, and operates today with Jesuit Catholic principles as its guiding ideal. The university was maintained and grew under the supervision of Edward Creighton's younger brother John, whose work with the institution allowed him to become a Knight of the Holy Roman Empire by Pope Leo XII in 1895. The school is one of 22 Jesuit institutions operating in the United States, and as a Jesuit institution it is dedicated to the pursuit of truth and the positive development of its students so that they may become competent, conscientious, and compassionate.

Academics

Creighton University offers a large number of majors and minors, allowing students to pursue academic and career interests that suit them best. These programs result in a bachelor's degree and are accredited by the Higher Learning Commission of the North Central Association. Graduate programs are also available, requiring students who wish to enter them to have a minimum of a bachelor's degree. The graduate program has over 20 programs of study.

Programs offered include:

• Theology
• Political Science
• Pharmacy
• Nursing
• Communication Studies
• Accounting

Admissions and Financial Aid

Applicants to Creighton University are admitted based on their academic performance, standardized test scores, the courses taken in high school, their extracurricular activities, personal statement and high school counselor evaluation. Admissions officers will weigh the various pieces of information and make a decision regarding acceptance and enrollment. Once the decision is final the student will be notified and, if accepted, additional information will be sent to assist in the enrollment process.

Financial aid is available in the form of loans, grants, and scholarships. Students in need of aid must complete and submit the Free Application for Federal Student Aid (FAFSA) in order to determine eligibility and awards. Students may be asked to provide additional information and documentation by the school in order to obtain a better understanding of the students needs, and to properly disburse awards.

Athletics

The Creighton University Bluejays participate in a number of intercollegiate athletic programs through the National Collegiate Athletic Association's (NCAA) Missouri Valley Conference. Athletics allow students another method for obtaining success, and provides students a healthy forum to entertain one's competitive nature. Additionally students will develop skills such as discipline, teamwork and good health habits, which are beneficial in one's academic and professional life. Interested students should contact the school's athletic department to obtain tryout dates and start times.

Athletic programs at Creighton University:

• Basketball
• Cross Country
• Golf
• Soccer
• Tennis
• Baseball (Men Only)
• Crew (Women Only)
• Softball (Women Only)
• Volleyball (Women Only)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Creighton University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Lincoln, NE
  • Total Employment: 160
  • Average Hourly Rate: $46.46
  • Average Annual Salary: $96630

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).