Advertising and Marketing Degree

The advertising and marketing program at Cumberland University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

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Cumberland University (CU)

1600 Hwy 51 South, Covington, TN

Cumberland University provides a variety of program options for students to guide them in their growth and development. The school is located in Lebanon, TN and operated as a private institution. CU has a yearly student enrollment of around a thousand.

Areas of study offered at Cumberland University include:

• Health And Clinical Professions
• Education
• Public Administration And Social Services
• Business And Marketing Studies
• Security And Protective Services
• Biological And Biomedical Sciences

The admissions process will include the submission of an application, transcripts, records, and standardized test scores, which are then evaluated by the admissions staff. Most students admitted to CU have an SAT score within the range of 880 - 1130, or an ACT composite score between 20 - 24. 49% of students that apply are accepted to CU, of which 57 percent choose to enroll. More information from the admissions office can be found here.

Undergraduate tuition is approximately $21,000 annually, though it may change based on any number of circumstances. Students should check the school's net price calculator to see the personalize cost of attendance. This school may help with costs by offering financial aid for students who are eligible as grants and loans.

The Cumberland University "Bulldogs" have a number of intercollegiate athletic programs through participation in the NAIA. Available athletic programs offered:

• Baseball (NAIA Division I)
• Basketball (NAIA Division I)
• Football (NAIA Division I)
• Golf (NAIA Division I)

Students can take a look at the school's http://www.cumberland.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. CU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Memphis, TN-MS-AR
  • Total Employment: 690
  • Average Hourly Rate: $44.53
  • Average Annual Salary: $92610

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).