Advertising and Marketing Degree

The advertising and marketing program at Daemen College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New York colleges that offer advertising and marketing degrees.

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Daemen College

320 Porter Ave, Buffalo, NY

Daemen College is a nonprofit private institution that has many majors available for students to choose from. The school is located in Amherst, NY, in a predominantly suburban area. Daemen College has an annual student enrollment of approximately 3,000.

A list of some of the more popular programs offered are:

• Education
• Health And Clinical Professions
• Interdisciplinary Studies
• Business And Marketing Studies

Students applying for admission are usually required to submit an application, transcripts, standardized test scores and any requested personal statements, which will then be reviewed by the admissions committee. 60% of those who apply are accepted to Daemen College, of which 31% choose to attend. More information from the admissions office can be found at daemen.edu.

The cost of tuition is around $25,000, but may change from year to year. Students are encouraged to visit the school's tuition calculator to better estimate their personal tuition costs. The price of on-campus housing is approximately $8,500 annually. Students at Daemen College may be eligible for aid which is generally grants and loans.

The mascot for Daemen College is the "Wildcats", and they participate in intercollegiate athletics through oversight by the NAIA. Athletic programs available may include the following:

• Basketball (NAIA Division II)
• Golf (NAIA Division II)
• Soccer (NAIA Division II)

Students can visit the website to get a complete list of academic programs offered, financial aid details, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Daemen College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Buffalo-Cheektowaga-Niagara Falls, NY
  • Total Employment: 370
  • Average Hourly Rate: $69.36
  • Average Annual Salary: $144260

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).