Advertising and Marketing Degree

The advertising and marketing program at Dallas Baptist University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Dallas Baptist University (DBU)

2389 Midway Road, Ste A, Carrollton, TX

Dallas Baptist University, a nonprofit private institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Dallas, TX, the campus offers an urban setting for students to study in. The school's Baptist affiliation is one of its defining characteristics and plays an important role within the school's curriculum. About five thousand students enroll at DBU yearly.

Areas of study available at DBU include:

• Business And Marketing Studies
• Interdisciplinary Studies
• Psychology
• Communications And Journalism

Students applying for admission are most often required to submit an application, transcripts, test scores and any requested letters of recommendations, which will then be reviewed by admissions staff. Students may provide either the ACT or SAT scores to be considered for admissions at DBU. A score in a range of 945 - 1306 on the SAT, or 20 - 28 for the ACT is usually submitted among admitted students. An estimated 40% of all students that applied were admitted at Dallas Baptist University, with 48% of those accepted choosing to enroll. More information on admissions can be found here.

The cost of tuition is around $22,000, but may change from year to year. Students are encouraged to use the school's price of attendance calculator to better estimate their personal tuition costs. The price of on-campus housing is estimated to be $2,700 annually. Some students at DBU may qualify for financial aid, which is generally offered as grants or student loans.

The Dallas Baptist University "Patriots" compete in a number of intercollegiate sports through participation in the NCAA. Sports available:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Golf (NCAA Division II)

Students may visit the school's www.dbu.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Dallas Baptist University has offered the following degree levels for students:

• Less Than One Year Certificate
• Bachelor's Degree
• Post-Baccalaureate Certificate

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Dallas-Plano-Irving, TX Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $70.82
  • Average Annual Salary: $147310
• Fort Worth-Arlington, TX Metropolitan Division
  • Total Employment: 390
  • Average Hourly Rate: $60.31
  • Average Annual Salary: $125440

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).