Advertising and Marketing Degree

The advertising and marketing program at DeSales University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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DeSales University

Also known as The Beauty Institute

1921 Union Blvd, Allentown, PA

DeSales University provides a variety of educational opportunities for students to assist them in their growth and development. The school is located in Center Valley, PA and operated as a private institution. The Roman Catholic affiliation at the school is an important part of the history, education and curriculum that defines the school. Around three thousand students enroll at DeSales University per year.

Students can pick from several areas of study, including:

• Business And Marketing Studies
• Health And Clinical Professions
• Visual And Performing Arts
• Biological And Biomedical Sciences
• Communications And Journalism
• Psychology

Students applying for admission are generally asked to submit an application, school records, standardized test scores and any requested personal statements, which will then be reviewed by the admissions committee. Students may provide either the SAT or ACT scores to be considered for admissions at DeSales University. A score in a range of 960 - 1190 on the SAT, or 20 - 26 for the ACT is common among accepted students. DeSales University accepts approximately 70% of students applying. Of those applicants accepted, around 28% of students attended the school. More information from the admissions office can be found here.

Tuition is approximately $32,000 annually, though it may vary based on any number of circumstances. Students may check the school's price of attendance calculator to determine cost. Student housing is available for students, which costs approximately $5,700 per year. Students at DeSales University may be eligible for aid which is typically loans, grants, scholarships and work study programs.

The mascot for DeSales University is the "Bulldogs", and they participate in intercollegiate sports through oversight by the NCAA. Athletic programs available include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Field Hockey (NCAA Division III)

Students should visit the website to obtain a complete list of areas of study, financial aid details, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The Beauty Institute has offered the following program levels for students:

• Less Than One Year Certificate
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Allentown-Bethlehem-Easton, PA-NJ
  • Total Employment: 360
  • Average Hourly Rate: $69.31
  • Average Annual Salary: $144150

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).