Advertising and Marketing Degree

The advertising and marketing program at Dillard University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Louisiana colleges that offer advertising and marketing degrees.

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Dillard University

923 Florida Blvd SE, Denham Springs, LA

Dillard University is a nonprofit private historically black institution located in New Orleans, LA. Most historically black colleges and universities (also known as HBCUs) were founded after the civil war to provide newly freed African Americans with educational opportunities. The school's United Methodist affiliation is one of its defining characteristics and plays an important role within the school's mission. Approximately a thousand students are enrolled yearly at Dillard University.

Areas of study available at Dillard University include:

• Ethnic Cultural And Gender Studies
• Social Sciences
• Biological And Biomedical Sciences
• Business And Marketing Studies
• Psychology

To be considered for admissions, applicants may be asked to fill out an application, write a personal statement, and submit school records, which are then reviewed by the admissions office. Most common test scores among students accepted to this school are between 16 - 20 for the ACT exam, or 1090 - 1410 on the SAT. 49% of those students that apply are admitted to Dillard University, of which 13% choose to attend.

The cost of tuition is approximately $16,000, but may change per year. Students are encouraged to use the school's tuition calculator to better estimate their cost of attending this school. The price of on-campus housing is about $7,000 annually. Students at this school may qualify for aid which is generally scholarships, grants, and loans.

The mascot for Dillard University is the "Blue Devils", and they participate in intercollegiate athletics through oversight by the NAIA. Athletic programs available may include the following:

• Basketball (NAIA Division I)
• Track & Field (NAIA Division I)
• Volleyball (NAIA Division I)

Students can take a look at the school's http://www.dillard.edu to see additional information.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Baton Rouge, LA
  • Total Employment: 220
  • Average Hourly Rate: $43.50
  • Average Annual Salary: $90490

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).